Multiple banners and interstitials were used to promote Beyonce’s fifth studio album which became the fastest-selling album in iTunes Store history.
Working as Sony Music’s key mobile advertising partner, AdMaxim
launched Rita Ora's single "How we do" and the accompanying
album "Ora" to number one in the UK charts. Tactical creatives
and a multitude of behavioural and demographic targeting parameters
produced a highly-optimised campaign with easily identifiable ROI.
A campaign for Microsoft's flagship
tablet that served three pre-roll
video executions to smartphone users.
In split-second timing, the AdMaxim
technology analysed a user's behaviour
after the ad request and served the most
suitable video accordingly. This hyper-targeted
campaign achieved click through rates of over 4.8%.
AdMaxim drove pre-orders and sales of Pharrell Williams’ album “Girl”.
Innovative demographic targeting helped to propel the album to the top
of the charts in over 12 countries. Key publisher placements prompted
click through rates of over 13% and pioneering day-parting technologies
targeted viewers of the Brits Awards and other global music awards.