Advertisers from all over the world can now purchase Dailymotion’s mobile in-stream inventory, directly through AdMaxim’s dedicated interface.
New-York – 29 January 2016 – Today, Dailymotion, one of the largest video platforms in the world with 3.5bn videos viewed per month*, and AdMaxim, a fast-growing mobile advertising solution for brands and media agencies, announced a global strategic partnership that allows advertisers to directly purchase the mobile in-stream inventory of Dailymotion and to reach its worldwide audience through AdMaxim’s interface.
For this first collaboration, Dailymotion’s sales house, Dailymotion Advertising, has implemented an OpenRTB integration between its global private ad exchange,Dailymotion Exchange (DMX), and AdMaxim’s demand side platform (DSP), enabling AdMaxim’s clients to benefit from instant and secured access to DMX’s mobile in-stream inventory (including mobile web and in-app inventory, on smartphones and tablets)
The OpenRTB integration also grants enhanced targeting opportunities to advertisers, with an expanded portfolio of contextual, socio-demographic and behavioral criteria.
Buyers will be able to bid on the open auction and create customized private deals, tailored to their business goals.
“Mobile has become a major device on which Dailymotion viewers watch videos and our ad inventory has thus been growing at a very rapid pace over the last two years. We definitely think mobile first now” says Damien Pigasse, Chief Revenue Officer at Dailymotion.“Consequently, we strive to enable advertisers to make the most of our audience potential on smartphones and tablets and helping them engage viewers, on a global scale and through granular targeting options. We are convinced that AdMaxim is a key partner that will help us achieve our goals.”
Dailymotion’s premium video catalogue includes thematics such as music, sports, gaming, cinema and comedy, and AdMaxim has been building a strong relationship and expertise with entertainment–oriented brands. Therefore, this partnership comes in coherence withboth companies’ background within the entertainment industry and is an opportunity for them to develop even more synergies.
Advertisers across the world can now login to their AdMaxim interface, and start accessing Dailymotion’s premium mobile video inventory and global viewership.