Updated: July 1, 2012
AdMaxim LLC. (“AdMaxim”) has adopted these privacy principles for the website located at AdMaxim.com.
AdMaxim is firmly committed to protecting the privacy of Internet users and fostering user confidence on the Internet, Internet advertising and direct marketing. Accordingly, we are committed to observing applicable industry guidelines including those established jointly by the Interactive Advertising Bureau, American Association of Advertising Agencies and Direct Marketing Association. We continually evaluate innovative ways to protect online user privacy while also seeking to deliver relevant advertising and custom online experiences on behalf of our clients.
The document outlines AdMaxim policy to provide clear notice about the user information we may collect online in connection with our Services and on our own website. This document also covers the usage of any such information as well as provides information for users to opt-out.
Information We Collect Through our Services
Personally identifiable information (“PII”): We do not collect personally identifiable information (“PII”) from users online through advertisements we manage on behalf of our clients unless users deliberately choose to release that information by submitting it, in an opt-in or registration campaigns for example. PII generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address.
Non-Personal Information (“NPI”): We do collect non-personally identifiable information (“NPI”) to identify computers or mobile device that we have previously interacted with. For instance, by using NPI, we may identify a computer or mobile device that has previously seen an advertisement we launched on behalf of a client. In such cases, we do not know who is using a computer or mobile device. Any reference to ‘you, your, consumer, user’ is to an anonymous user or users of a computer or device. We may collect usage or interaction with advertisements we manager for our clients.
Purpose of Collecting NPI: Using the collected NPI, AdMaxim provides services to allow advertisers to show you the most relevant advertisements. This is often referred as ‘behavioral advertisement or behavioral targeting’. You can learn more about such advertising practices by visiting http://www.iab.net/privacymatters.
How do we collect information?
We collect NPI through the use of browser cookies, pixels and related technologies. The use of a cookie or pixel allows us to record, for example, that a user has visited a particular advertisement. However, we provide users a way to opt-out of receiving cookies as mentioned below.
Disclosure of Information to Third Parties
We may disclose NPI collected through our Services, and information derived from it, to our clients and vendors. This NPI may be used by our clients to deliver tailored ads to users on participating websites and for other purposes as described above. This information does not include any PII that can be used to contact or identify any person individually. Further, we encourage our clients, as applicable, to use any NPI they receive in compliance with applicable laws and regulations and to publish privacy policies that tell you about how the information they are gathering is being used. We urge you to always read the privacy policies of the websites you visit to understand issues relating to your online privacy.
We may disclose a user’s NPI to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person. In addition and if permitted by applicable law, we may also disclose and provide access to a user’s PII and NPI to our vendors and contractors who are performing services on our behalf. However, such vendors and contractors are not permitted to use such user information for any purpose other than providing services to us.
User Choice – Opting Out of Receiving Cookies
AdMaxim provides different ways to opt-out of collecting NPI.
Opt-Out Page URL: If you want to opt-out from having AdMaxim cookies on your browser collecting NPI while interacting with AdMaxim services including advertisement, you may go to http://www.admaxim.com/opt-out/. If you click on this opt-out, AdMaxim will place a cookie on your computer. This cookie informs AdMaxim not to collect any NPI. As a browser user you may know that if you delete the cookie or block cookies or restrict cookies or the cookie expires, we lose this opt-out information and you may need to opt-out again.
Browser Based Opt Out: Another method to prohibit the collection of NPI would be to block cookies as per your browser’s settings. Please refer to your browsers manual or online help to get more information on blocking cookies.
Disclaimer: The scope of the AdMaxim opt-out mechanism is limited to AdMaxim only and does not cover any collection of NPI by other by other parties or entities not controlled by us.
This NPI data may exist within AdMaxim storage for a limited period of time as governed by the local laws. Aggregate reports generated from this information may be kept longer.
AdMaxim solutions are hosted by public clouds like Amazon and Rackspace, which are often certified for security. AdMaxim has implemented commonly followed industry standards to protect against the unauthorized access to, retention of, and disclosure of information. Any information that is stored on our server is treated as confidential information. However, despite of best efforts, the security is often limited to the limitations and weaknesses of the state of art Internet technology.
We are sensitive to the issue of children’s privacy. Therefore, our website and Services are neither developed for, nor directed at, children. AdMaxim does not knowingly solicit or collect any personally identifiable information from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13. If you believe your child has provided us with PII, and you would like to have the information removed, please contact us at email@example.com.
Transfer of Data Upon Change of Control
In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any PII a user may have provided through the “contact us” page) that is in our possession or under our control to such acquiring party.
If you have questions or concerns regarding this statement, you should contact us through email or by mail. You can address your general questions and comments by e-mail to firstname.lastname@example.org or by mail: AdMaxim LLC, 910 Hamilton Ave Suite 510, Campbell, CA Attn: Privacy Officer.