Creative Request Guidelines
When using these guidelines copy/paste them right into your Basecamp project.
Every request typically needs the latest brand logo, messaging, images or a brand URL to pull assets from, and a CTA w/ a clickout URL.
*Time frames are based off business days and standard workloads, high volumes will extend the time frame.
Image Banners
Static Image Banner Ad Requests
Static Image Interstitial Ad Requests
HTML5 Banners
If HTML ads are to be run as dynamic ads (e.g. pulling in dynamic text into the ad such as location or price) raw files of the design (Photoshop, Illustrator or InDesign Files) are required in order to re-create the ads in the AdMaxim Studio and deliver a dynamic experience.
Please note that if completed HTML ads are supplied then no editing of the design or animations can be applied.
Rich Media Interstitials and Rich HTML5 Banners
Dynamic Creative Optimization
Parallax Scroller
Spritesheet Animation
3D Carousel
3D VR Carousel
3D VR Walkthrough
VR 360 Cube or Panoramic
Spinnable Cube
Games
Swipe 2 Reveal
Video Interstitial
Qualified Leads
Sponsored Article
Store Locator
Inline Video
Panoramic Banner
Tap to Animate
Swipeable Cards
Video And Scroll
Countdown Unit
Promotional Videos
Video Creation Requests
Showreel Video
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Standard Static Ads (1-2 days)
Banner Ads
A website URL for branding
Logo image or reference
Frames copy (minimum) and images.
CTA text
Screen grabs of sites or apps for the ad to be shown on.
Interstitials
Copy text (Heading and Sub-text)
CTA text
Imagery to be used as per the content text(if possible high res images)
Brand URL for R&D
Rich Media Interstitials & Rich HTML5 Banners (design 1-2 + dev 1-2 days)
Dynamic Creative Optimization
The DCO element can be used with all ad types. Dynamic clickout, images, or textfields can be determined by a data sheet with a list of variations. The variables can be chosen by store locations using comparing the store and user’s latitude and longitude.
Requirements for DCO Data
Spritesheet Animation
http://cdnukadmaxim.s3.amazonaws.com/promo/hophouse/allAds.html
Spritesheets give the effect of video but with full control of autoplaying and frame rate.
Video: Between 5-10 seconds without sound.
Parallax Scroller
https://cdnukadmaxim.s3.amazonaws.com/6158_1528388418024/index.html
The elements in a Parallax Scroller can be stacked and animated in from the right of the left as the users scrolls.
– The following images that scroll in from the left or right side should not be more than 60% of the total composition size for a better user experience.
– The width of all the images should be consistent for all i.e. 768 pixels.
3D Carousel
https://cdnukadmaxim.s3.amazonaws.com/templates/3d-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to see in the slides
CTA: Copy for the call to action and URL
Background Image: Provide assets or URL
Slide Images: Recomended number of images is 3-6 but more is possible
– Ensure all critical content i.e. text, CTA etc. is kept above 1000 pixels to avoid content cutting off on smaller screen devices.
3D VR Carousel
https://cdnukadmaxim.s3.amazonaws.com/templates/3d-vr-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to in the slides.
CTA: Copy for the call to action and URL
Slide Images: Recommended number of images is 3-6 but more is possible.
Background Image: Only a 6 sided cube 360 is supported. details
3D VR Walkthrough
http://cdnukadmaxim.s3.amazonaws.com/Wagamama/3DEnvironment/v2/index.html
Brand URL to pull images assets and look and feel.
This ad requires lots of high quality image assets.
7 Clickouts: The back wall and each picture frame on the left and right
VR 360 Panoramic or VR 360 Cube
more details
Pano: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360/index.html
Cube: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360cube/index.html
Include logo image or reference
Copy for what the user experience is (Example: View the inside of the all new Mercedes C300!”) A statement to intrigue the user.
Landing screen image suggestions
A panoramic image or 6 sides cube images
Clickout URL
Spinnable Cube
https://cdnukadmaxim.s3.amazonaws.com/templates/cube/index.html
Include logo image or reference
6 sides high resolution cube image(s)
Top heading copy
CTA text & Clickout URL
– Ensure all the critical content i.e. text, CTA etc. is kept above 1000 pixels to avoid content cutting offon smaller screen devices.
– The preferred 6 cube image sizes should be 660×660 pixels.
Swipe 2 Reveal
Interstitial: https://cdnukadmaxim.s3.amazonaws.com/templates/swipe-to-reveal/index.html
MPU Banner: https://cdnukadmaxim.s3.amazonaws.com/6158_1548415129647/index.html
Brand website for look and feel
Page 1: A product and or message
Page 2: A product and or message
Video Interstitial
https://cdnukadmaxim.s3.amazonaws.com/templates/video interstitial/index.html
Brand website for look and feel
Video: Recomended Size 4-8MB (We can compress and encode larger source videos), Format MP4 or .MOV
Qualified Leads
https://cdnukadmaxim.s3.amazonaws.com/templates/qualified leads/index.html
Brand website for look and feel or A main image or animated gif
2 CTAs and URLs
Sponsored Articles
http://cdnukadmaxim.s3.amazonaws.com/Rackspace/sponsored-post/index.html
Logo: (In a square with rounded corders, 206 × 206px)
Sponsored by: (Company name)
Headline: (Max characters: 80)
Subtitle: (Max characters: 200)
Content: (Max characters: none) Images, Text
CTA: (Text)
Store Locator
https://cdnukadmaxim.s3.amazonaws.com/templates/map/index.html
Brand Images
Top Banner clickout if applicable
Store Addresses (with Latitude and Longitudes)
In Banner Video
Examples 320×50 | 320×250 | 320×480
Panoramic Banner
https://cdnuk2.s3.amazonaws.com/2019/thomascook/panoramic-banner-300×250/index.html
Brand URL and concept
Copy text and CTA text
Imagery that is wide enough that can be created as a sliding banner or long enough text content that can be put over a plain background/image to move around left/right.
Tap to Animate
https://cdnukadmaxim.s3.amazonaws.com/6158_1548411464186/index.html
Brand website for look and feel.
Concept suggestion
Swipeable Cards
https://ads.admaxim.com/6158_1641807326912/index.html
Copy: A description of what the user should expect to on each of the frames and how this varies frame to frame
CTA: Copy for the call to action and single click out URL
Background Image: Provide assets or URL
Slide Images: 3 to 10 max
Video And Scroll
Brand website for look and feel
Include logo images or reference
This will be delivered as a full screen rich media unit (from a display ad or directly delivered)
Require a video (30 secs or shorter) as per standard specs
For the scroller element please provide the images to be used and the Creative Team will resize them into 1:1 ratio square images.
With the unit including both video and image content the ad size cannot go beyond 4MB so please ensure assets supplied are based on this.
Countdown Unit
There are no additional specs from our standard specs based on ad size as the countdown unit is a standard module that can be incorporated in almost any creative size.
The event date is required (which is inputed in the module and it’ll start the countdown based on that date)
Games (reskin 1-2, custom 5+ days)
Item Catch Game
https://cdnukadmaxim.s3.amazonaws.com/templates/item drop game/index.html
Field Goal Game
http://cdnukadmaxim.s3.amazonaws.com/nrl/flick-game/v2/index.html
Driving Game
http://cdnukadmaxim.s3.amazonaws.com/yaris/index.html
Soccer Game
https://cdnukadmaxim.s3.amazonaws.com/ukfootball/v4/index.html
Hoops Physics Game
https://cdnukadmaxim.s3.amazonaws.com/dentsu/hoop_v1/index.html
Rugby
http://cdnukadmaxim.s3.amazonaws.com/nrl/flick-game/v2/index.html
Tap 2 the Beat
http://cdnukadmaxim.s3.amazonaws.com/chrisbrown/final/index.html
Breakout
https://ads.admaxim.com/va/breakout/final/index.html
* Requires a conversation