Creative Request Guidelines

When using these guidelines copy/paste them right into your Basecamp project.
Every request typically needs the latest brand logo, messaging, images or a brand URL to pull assets from, and a CTA w/ a clickout URL.
*Time frames are based off business days and standard workloads, high volumes will extend the time frame.


Image Banners

Static Image Banner Ad Requests
Static Image Interstitial Ad Requests

HTML5 Banners
Rich Media Interstitials and Rich HTML5 Banners
Dynamic Creative Optimization
Parallax Scroller
Spritesheet Animation
3D Carousel
3D VR Carousel
3D VR Walkthrough
VR 360 Cube or Panoramic
Spinnable Cube
Games
Swipe 2 Reveal
Video Interstitial
Qualified Leads
Sponsored Article
Store Locator
Inline Video
Panoramic Banner
Tap to Animate

Promotional Videos
Video Creation Requests
Showreel Video

———————————————–

Standard Static Ads (1-2 days)

Sizes and Examples

A website URL for branding
Logo image or reference
Frames copy (minimum) and images.
CTA text
Screen grabs of sites or apps for the ad to be shown on.

Interstitials

Copy text (Heading and Sub-text)
CTA text
Imagery to be used as per the content text(if possible high res images)
Brand URL for R&D

Rich Media Interstitials & Rich HTML5 Banners (design 1-2 + dev 1-2 days)

Dynamic Creative Optimization

The DCO element can be used with all ad types. Dynamic clickout, images, or textfields can be determined by a data sheet with a list of variations. The variables can be chosen by store locations using comparing the store and user’s latitude and longitude.
Requirements for DCO Data

Spritesheet Animation

http://cdnukadmaxim.s3.amazonaws.com/promo/hophouse/allAds.html
Spritesheets give the effect of video but with full control of autoplaying and frame rate.
Video: Between 5-10 seconds without sound.

Parallax Scroller

https://cdnukadmaxim.s3.amazonaws.com/6158_1528388418024/index.html
The elements in a Parallax Scroller can be stacked and animated in from the right of the left as the users scrolls.

– The rich media image size should be 768×1336 pixels. 
– The first screen/splash screen can be a full image i.e. 768×1336 or the height can be less than the actual composition size.
– The following images that scroll in from the left or right side should not be more than 60% of the total composition size for a better user experience.
– The width of all the images should be consistent for all i.e. 768 pixels.

https://cdnukadmaxim.s3.amazonaws.com/templates/3d-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to see in the slides
CTA: Copy for the call to action and URL
Background Image: Provide assets or URL
Slide Images: Recomended number of images is 3-6 but more is possible

– The background image should be 768×1336 pixels.
– Ensure all critical content i.e. text, CTA etc. is kept above 1000 pixels to avoid content cutting off on smaller screen devices.
– The carousel images can be of any size, square or vertical rectangle, depending upon the overall design.

https://cdnukadmaxim.s3.amazonaws.com/templates/3d-vr-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to in the slides.
CTA: Copy for the call to action and URL
Slide Images: Recommended number of images is 3-6 but more is possible.
Background Image: Only a 6 sided cube 360 is supported. details

3D VR Walkthrough

http://cdnukadmaxim.s3.amazonaws.com/Wagamama/3DEnvironment/v2/index.html
Brand URL to pull images assets and look and feel.
This ad requires lots of high quality image assets.
7 Clickouts: The back wall and each picture frame on the left and right

VR 360 Panoramic or VR 360 Cube

more details
Pano: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360/index.html
Cube: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360cube/index.html
Include logo image or reference
Copy for what the user experience is (Example: View the inside of the all new Mercedes C300!”) A statement to intrigue the user.
Landing screen image suggestions
A panoramic image or 6 sides cube images
Clickout URL

Spinnable Cube

https://cdnukadmaxim.s3.amazonaws.com/templates/cube/index.html
Include logo image or reference
6 sides high resolution cube image(s)
Top heading copy
CTA text & Clickout URL

– The background image should be 768×1336 pixels.
– Ensure all the critical content i.e. text, CTA etc. is kept above 1000 pixels to avoid content cutting offon smaller screen devices.
– The preferred 6 cube image sizes should be 660×660 pixels.

Swipe 2 Reveal

Interstitial: https://cdnukadmaxim.s3.amazonaws.com/templates/swipe-to-reveal/index.html

MPU Banner: https://cdnukadmaxim.s3.amazonaws.com/6158_1548415129647/index.html

Brand website for look and feel
Page 1: A product and or message
Page 2: A product and or message

Video Interstitial

https://cdnukadmaxim.s3.amazonaws.com/templates/video interstitial/index.html
Brand website for look and feel
Video: Recomended Size 4-8MB (We can compress and encode larger source videos), Format MP4 or .MOV

Qualified Leads

https://cdnukadmaxim.s3.amazonaws.com/templates/qualified leads/index.html
Brand website for look and feel or A main image or animated gif
2 CTAs and URLs

http://cdnukadmaxim.s3.amazonaws.com/Rackspace/sponsored-post/index.html
Logo: (In a square with rounded corders, 206 × 206px)
Sponsored by: (Company name)
Headline: (Max characters: 80)
Subtitle: (Max characters: 200)
Content: (Max characters: none) Images, Text
CTA: (Text)

Store Locator

https://cdnukadmaxim.s3.amazonaws.com/templates/map/index.html
Brand Images
Top Banner clickout if applicable
Store Addresses (with Latitude and Longitudes)

In Banner Video

Examples   320×50 |  320×250 | 320×480

Brand URL and concept
Copy text (if needed) and CTA text for the end frame (if needed)
Link to the video to be used or video file (and please state what format this needs to come in e.g. MP4) 
Video needs to be 30 seconds or less 
Recommended sizes are 300×50, 320×50 and 300×250 and will be reviewed on video format / content

Panoramic Banner

https://cdnuk2.s3.amazonaws.com/2019/thomascook/panoramic-banner-300×250/index.html

Brand URL and concept

Copy text and CTA text

Imagery that is wide enough that can be created as a sliding banner or long enough text content that can be put over a plain background/image to move around left/right.

Tap to Animate

https://cdnukadmaxim.s3.amazonaws.com/6158_1548411464186/index.html
Brand website for look and feel.
Concept suggestion

Games (reskin 1-2, custom 5+ days)

Item Catch Game
https://cdnukadmaxim.s3.amazonaws.com/templates/item drop game/index.html
Field Goal Game
http://cdnukadmaxim.s3.amazonaws.com/nrl/flick-game/v2/index.html
Driving Game
http://cdnukadmaxim.s3.amazonaws.com/yaris/index.html
Soccer Game
https://cdnukadmaxim.s3.amazonaws.com/ukfootball/v4/index.html
Hoops Physics Game
https://cdnukadmaxim.s3.amazonaws.com/dentsu/hoop_v1/index.html
Rugby
http://cdnukadmaxim.s3.amazonaws.com/nrl/flick-game/v2/index.html
Tap 2 the Beat
http://cdnukadmaxim.s3.amazonaws.com/chrisbrown/final/index.html
Breakout
https://ads.admaxim.com/va/breakout/final/index.html
* Requires a conversation

Video Creation

Showreel Video Request (2-3 days)

Showreel Requirements