Homebase – Frosty Weather Campaign

Homebase wanted to engage consumers on their mobiles using an innovative and relevant experience. AdMaxim created 4 interactive expandable ads which corresponded with 4 weather conditions – sun, rain and frost and overcast. Each creative contained an interactive game: ‘wiping away the frost’ from the phone screen, or ‘dragging the clouds to reveal the sun’ to reveal a voucher to increase footfall to stores.