Homebase – Sunny Day Campaign

Homebase wanted to engage consumers on their mobiles using an innovative and relevant experience. AdMaxim created 4 interactive expandable ads which corresponded with 4 weather conditions – sun, rain and frost and overcast. Each creative contained an interactive game: ‘dragging the clouds to reveal the sun’ or ‘wiping away the frost’ from the phone screen to reveal a voucher to increase footfall to stores.