Mortal Instruments movie

The AdMaxim Creative team pulled together a creative ad featuring the primary poster of the film as the background, with a quick movie trailer to drive user interest in the film layered over it. Clicking through leads the user to the main campaign site of the film. The footer of the ad changed changed dynamically alongside the release times of the film, and as the film edged closer to release, the ad updated accordingly.

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Mortal-Instrumentsphone