Saints Row Video Game
Saints Row, an exciting video game released in 2013, the set the bar for the open world player experience. To match the level of interactivity presented in the game, the AdMaxim creative team built an ad in which the player can upload and blow up their own face, or the faces of their friends! This matches the behavior of one of the new weapons in Saints Row, the Inflato-Ray. The user could also watch a trailer and click to share the game on social media, or click to purchase the game.