Technical Document: Adherence to Coalition for Better Ads Standards in Filtering Non-Compliant Units
Version: 6.1
Last Updated: 19 June 2023
Prepared By: AdMaxim Creative Development Team
1. Introduction
Maintaining an exceptional user experience is paramount for our platform. This document elucidates the rigorous methods we employ to ensure all ad units adhere to the Coalition for Better Ads’ standards.
2. Objective
To systematically vet and confirm that every ad unit served on our platform aligns with the guidelines set forth by the Coalition for Better Ads, ensuring an optimized and user-friendly experience.
3. Defining Non-Compliant Units
Units that fail to adhere to the following are termed non-compliant:
- The guidelines of the Coalition for Better Ads.
- Our platform’s specific creative guidelines.
- Technical specifications laid down by our platform.
- Content policies of our platform.
4. The Filtering Process
4.1 Initial Submission Check
4.1.1 Automated Preliminary Scan:
Each ad undergoes an immediate scan to detect deviations from the Coalition for Better Ads’ guidelines, format discrepancies, and other potential issues.
4.1.2 Tandem Manual Review:
Simultaneously, a sample batch of ads is manually reviewed to identify intricate issues that automated systems may miss, ensuring alignment with the Coalition’s standards.
4.2 Detailed Scan
4.2.1 Format Validation:
- Confirm file types are within acceptable formats (e.g., .jpg, .gif, .mp4).
- Validate dimensions to ensure they match platform and Coalition standards.
4.2.2 Content Verification:
- Use advanced tools to scan for content prohibited by both our platform and the Coalition.
- Scrutinize ad copy for alignment with the Coalition’s and our platform’s content guidelines.
4.2.3 Technical Performance Evaluation:
- Gauge ad loading times, flagging those exceeding the Coalition’s benchmarks.
- Detect any malicious scripts, unauthorized trackers, or potential security concerns.
4.3 Manual Verification Process
4.3.1 Initial Review:
Ads flagged (or chosen for quality assurance) are closely examined by trained professionals against the Coalition’s guidelines.
4.3.2 Deep Dive Analysis:
Potential issues are compared against an exhaustive checklist of compliance parameters set by the Coalition and our platform.
4.3.3 Team Deliberation:
Ambiguous cases involve team discussions to derive a consensus based on the Coalition’s guidelines.
4.3.4 Advertiser Communication:
Feedback, based on the Coalition’s standards, is shared with advertisers, assisting them in achieving compliance.
4.4 Feedback Loop
Constructive feedback, rooted in the Coalition’s guidelines, is provided to advertisers, allowing them to understand, rectify, and improve their future ad submissions.
5. Periodic Audit and Continuous Learning
5.1 Routine Checks:
Regular audits ensure the filtering system’s alignment with the Coalition for Better Ads’ evolving standards.
5.2 Feedback Integration:
Feedback, especially with respect to the Coalition’s standards, is taken seriously, refining our vetting processes continuously.
6. Technical Infrastructure
6.1 Machine Learning and AI:
Our system, trained on extensive data, aligns closely with the standards set by the Coalition for Better Ads, ensuring precise and evolving compliance checks.
6.2 Scalable Infrastructure:
Designed to efficiently manage vast ad submissions while stringently adhering to the Coalition’s guidelines.
6.3 Database Structuring:
Every ad unit, its reviews, notes, and compliance status vis-a-vis the Coalition’s guidelines are meticulously logged for accountability.
7. Conclusion
By marrying automated processes with manual oversight and anchoring everything to the Coalition for Better Ads’ guidelines, we aim to guarantee an unparalleled ad experience for users and unmatched value for advertisers.