Creative Request Guidelines
When using these guidelines copy/paste them right into your Basecamp project request.
Every request typically needs the latest brand logo, messaging, images or a brand URL to pull assets from, and a CTA w/ a clickout URL.
Content
Standard Static Ads
Banner Ads
Interstitials
Rich Media
3D Carousel
3D VR Carousel
3D VR Walkthrough
VR 360 Cube or Panoramic
Spinnable Cube
Item Catch Game
Field Goal Game
Driving Game
Soccer Game
Hoops Physics Games
Social Tiles
Swipe 2 Reveal
Video Interstitial
Qualified Leads
Standard Static Ads
Banner Ads
A website URL for branding
Logo image or reference
Frames copy (minimum) and images.
CTA text
Screen grabs of sites or apps for the ad to be shown on.
Interstitials
Copy text (Heading and Sub-text)
CTA text
Imagery to be used as per the content text(if possible high res images)
Brand URL for R&D
Rich Media Ads
3D Carousel
https://cdnukadmaxim.s3.amazonaws.com/templates/3d-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to see in the slides
CTA: Copy for the call to action and URL
Background Image: Provide assets or URL
Slide Images: Recomended number of images is 3-6 but more is possible
3D VR Carousel
https://cdnukadmaxim.s3.amazonaws.com/templates/3d-vr-carousel/index.html
Include logo image or reference
Copy: A description of what the user should expect to in the slides.
CTA: Copy for the call to action and URL
Slide Images: Recommended number of images is 3-6 but more is possible.
Background Image: Only a 6 sided cube 360 is supported. details
3D VR Walkthrough
http://cdnukadmaxim.s3.amazonaws.com/Wagamama/3DEnvironment/v2/index.html
Brand URL to pull images assets and look and feel.
This ad requires lots of high quality image assets.
7 Clickouts: The back wall and each picture frame on the left and right
VR 360 Panoramic or VR 360 Cube
more details
Pano: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360/index.html
Cube: https://cdnukadmaxim.s3.amazonaws.com/templates/vr360cube/index.html
Include logo image or reference
Copy for what the user experience is (Example: View the inside of the all new Mercedes C300!”) A statement to intrigue the user.
Landing screen image suggestions
A panoramic image or 6 sides cube images
Clickout URL
Spinnable Cube
https://cdnukadmaxim.s3.amazonaws.com/templates/cube/index.html
Include logo image or reference
6 sides high resolution cube image(s)
Top heading copy
CTA text & Clickout URL
Item Catch Game
https://cdnukadmaxim.s3.amazonaws.com/templates/item drop game/index.html
* Requires a conversation
Field Goal Game
http://cdnukadmaxim.s3.amazonaws.com/nrl/flick-game/v2/index.html
* Requires a conversation due to complexity
Driving Game
http://cdnukadmaxim.s3.amazonaws.com/yaris/index.html
* Requires a conversation due to complexity
Soccer Game
https://cdnukadmaxim.s3.amazonaws.com/ukfootball/v4/index.html
* Requires a conversation due to complexity
Hoops Physics Game
https://cdnukadmaxim.s3.amazonaws.com/dentsu/hoop_v1/index.html
Brand website for look and feel
Copy: A message to users to play for a chance to win
Social Tiles
https://cdnukadmaxim.s3.amazonaws.com/templates/socialtiles/index.html
Instagram URL
Banner image suggestions and Copy text
CTA
Swipe 2 Reveal
https://cdnukadmaxim.s3.amazonaws.com/templates/swipe-to-reveal/index.html
Brand website for look and feel
Page 1: A product and or message
Page 2: A product and or message
Video Interstitial
https://cdnukadmaxim.s3.amazonaws.com/templates/video interstitial/index.html
Brand website for look and feel
Video: Recomended Size 4-8MB (We can compress and encode larger source videos), Format MP4 or .MOV
Qualified Leads
https://cdnukadmaxim.s3.amazonaws.com/templates/qualified leads/index.html
Brand website for look and feel or A main image or animated gif
2 CTAs and URLs