AdMaxim Inc. (“AdMaxim”) is firmly committed to providing the best possible brand safety measures for our clients.
Content Verification & Analysis Engine
AdMaxim has a proprietary solution for enforcing brand safety rules with the ability to block the delivery of ads in real time based on categories and domains and is set as standard within campaign set up.
The content analysis engine crawls the publisher page to determine the keywords, contents and categories. This information is made available to the ad servers and Campaign Management Systems to use in real time ad delivery decisions. The AdMaxim targeting engine can block unwanted categories as well as specific publisher site Top Level Domains (TLDs). This ensures ads are not landing on publishers associated with those set categories, for example gambling or dating, or on specifically unwanted domains. Keywords are also reviewed to restrict delivery to domains with blocked keywords and categories.
In addition to this AdMaxim is able to host a range of third party verification tags to allow clients to have an independent auditor validate delivery across our network.
Transparency & Supply Partnerships
AdMaxim only works with exchanges which offer high quality, transparent inventory and suppliers which we have trusted relationships with. AdMaxim ensures and invests in close relationships with our exchange partners to enable best possible practices from both sides and included in this is the ability to optimise supply to minimise risk and maximise brand safety. As well as transparent and trusted relationships, AdMaxim conducts regular audits of our exchange partners to maintain the maximum levels of brand safety possible. As part of the new supplier integration work flow AdMaxim performs rigorous brand safety reviews before on-boarding any new partners.
AdMaxim Whitelists
AdMaxim works with a range of whitelists, based on the tens of thousands of apps and sites AdMaxim has access to. These vary in size and are automatically and regularly manually reviewed by the Client Services Team.
AdMaxim Blacklists
Prohibited domains include categories such as:
- Adult content
- Alcohol content
- Drug content
- Hate speech
- Illegal activity
- Offensive language
- Suspicious activity
- Terrorism
- Violence
Client-Based Whitelists & Blacklists
AdMaxim fully supports client-based whitelisting and blacklisting, allowing full control over app and site delivery. AdMaxim can work with agencies or brands to execute these and self-serve clients have full access to white and blacklist creation tools via our PinPoint interface. AdMaxim also encourages the use of PMPs available through a range of suppliers.
Take Down Policy
Our Client Services Team monitors delivery and has full transparency and visibility on where campaigns are running. They can take rapid action to deal with any brand safety issues. The international team is on call around the clock with the ability to pause campaigns and remove offending domains as necessary.
Contact: brandsafety@admaxim.com
Viewability
AdMaxim follows the IAB viewability standards for mobile and is continually working with our suppliers to improve viewability performance. AdMaxim offers our own viewability score breakdown within PinPoint and supports third-party verification solutions like Integral Ad Science, Double Verify, and MOAT.
Ads.txt Support
Ads.txt stands for Authorized Digital Sellers. AdMaxim has implemented full support for Ads.txt in our technology infrastructure. It aims to solve the problem of fraud and counterfeit inventory, which result in lost revenue and client confidence.
With tools such as the IAB’s ads.txt, businesses gain more transparency and control. Publishers must implement a .txt file into a domain to validate its authenticity. Ads.txt positively impacts AdMaxim by allowing us to verify the quality of each inventory source, ensuring ads are only delivered to authorized sites.