Tasmin is responsible for managing AdMaxim’s global strategic partnerships and key accounts in the Americas and EMEA regions. Tasmin works closely with brands and agencies to incorporate mobile marketing as a key component of their consumer engagement strategy. Under Tasmin’s leadership, AdMaxim’s Strategic Initiatives team has seen rapid growth in the last 12 months and continues to expand AdMaxim’s footprint across key territories. Tasmin brings 14 years of media and advertising experience having spent over a decade in TV broadcast and production as a producer, journalist, presenter and news anchor. Tasmin’s expertise in creating brand commercials for TV, print and digital gives her a unique set of insights that she applies to brand strategy for mobile. She holds a Politics, Philosophy and Economics (PPE) degree from the University of Oxford.