Need For Speed Movie A HTML5 banner gave the illusion that a racing car was coming out of the screen. A parallax scrolling page provided rich graphics demonstrating key features of the film’s story. A trailer was offered just before the end, where the car crashed and blew up the screen to reveal the release…
Divergent movie A banner promising a trailer would expand into a parallax scrolling page. Swipping down the page would reveal the five factions in the book, followed by a 2 minute trailer. At the bottom was a poster with a release date and links to Twitter and Facebook.
LG G2 Banner Grid AdMaxim delivered a 1.19 CTR using rich media and pre-roll. For the interstitial, five of G2’s strongest selling features were clearly displayed. Each section could expand to provide more information and a CTA.
22 Jump Street’s Social Game An interstitial allowed the user to play the trailer or to ‘Go Undercover’. Playing the game required the user to take a picture of themselves or a friend so they could ‘Bling’ the picture with various disguises. The image could be shared on Facebook, Twitter or Instagram.
Chvrches Audio Player An expandable rich media banner was created to generate album downloads. The user could play and pause Chvrches’ hit single Recover. A CTA button took the user to iTunes to explore and download their album The Bones of What You Believe.
Escape Plan Trailer Staring the legendary action hero duo Stallone and Schwarzenegger, Escape Plan is about a pair of wrongly incarcerated inmates trying to escape.
Eddie Stobart – Trucking All Over The World game The Eddie Stobart trucking game was a comprehensive mobile game, pushing device capabilities to the limit to create an enaging user experience. The game showed the view from a truck cabin and a user can tilt the device to steer the truck to avoid items on…
Django Unchained A banner expanded into a multi-tabbed interstitial. The first tab provided the user with a brief plot synopsis and trailer. The following tab gave the user a cowboy shootout game with the final tab providing the option to like the film on Facebook or to share it on Twitter.
A global campaign running in 17 countries for the Let’s Go initiative using multi-tabbed rich media experiences and a number of embedded video.
