Microsoft Windows

Microsoft Windows’ Multcat Infinite Carousel An expandable ad was able to clearly and swiftly demonstrate 14 of Microsoft’s products by employing a multi-category infinite carousel system. The user simply swiped the screen to see the next item with the ‘Shop now’ button taking the user to the Windows’ site.

Soulful House

Soulful House album Two of the most popular tracks could be played if the user engaged with the interstitial. Music would start playing upon the consumer touching one of two corners. Each corner played a different track and would stop if the user released contact. This ‘fun’ mixing of tracks produced great engagement rates.