The Amazing Spider-Man 2 Parallax Scroll A parallax scroll allows the user to smoothly flow down the page for some brief info on the plot and the cast with a trailer being provided underneath. Scrolling to the bottom leads to the protagonist, Spider-Man, firing his web to display the release date.
Homebase – Sunny Day Campaign Homebase wanted to engage consumers on their mobiles using an innovative and relevant experience. AdMaxim created 4 interactive expandable ads which corresponded with 4 weather conditions – sun, rain and frost and overcast. Each creative contained an interactive game: ‘dragging the clouds to reveal the sun’ or ‘wiping away the…
Arctic Monkeys Two Tabbed Rich Media A banner expanded into a two tabbed unit. The first provided a video of the Arctic Monkeys’ hit single with a CTA to download the song. The second tab allowed the user to share the video on Facebook and Twitter.
Vodafone Insurance The objective of this campaign was to increase sign up of Vodafone handset insurance by engaging users with a fun and original creative experience. In response, AdMaxim developed a rich media ad which would ‘crack’ your screen when you touched it, before offering the option to ‘fix now’. This innovative interactive ad produced…
BBC One’s Eastenders Easter Special The 3-D cube creative was used to promote a storyline about possible kiillers in a murder storyline in this hugely successful English television programme. Each facet contained one cast member and there was a click out to allow the user to explore more content on the BBC microsite.
Django Game and Trailer A banner expanded into a multi-tabbed interstitial. The first tab provided the user with a brief plot synopsis and trailer. The following tab gave the user a cowboy shootout game with the final tab providing the option to like the film on Facebook or to share it on Twitter.
Katy B Multi – Track Collage An interstitial presented the option to play six track snippets from Katy B’s album Little Red. A CTA took users to Katy B’s iTunes page where they could proceed to download the album. Little Red went on to become Katy B’s first no.1 album in the UK charts.
Fiat 500L The AdMaxim Creative team put together a premium three page unit, which showcased car imagery as well as two forms with the option to book a test drive or request a brochure. The tracking on the unit enabled the campaign to be optimised towards users filling in the forms.
Delta Zoom A rich media zoom interstitial was implemented to effortlessly display several features of Delta’s Business Elite service. The user could stylishly zoom to and fro across five pages with the final section offering a CTA.
The Office 365 Cloud Game Office 365’s cloud function was represented in a game incorporating Office applications. The user moved the cloud around the screen to catch the falling Office icons. More information and a CTA were displayed once the user had lost their three lives.
