Homebase – Frosty Weather Campaign Homebase wanted to engage consumers on their mobiles using an innovative and relevant experience. AdMaxim created 4 interactive expandable ads which corresponded with 4 weather conditions – sun, rain and frost and overcast. Each creative contained an interactive game: ‘wiping away the frost’ from the phone screen, or ‘dragging the…
Pompeii HTML5 A HTML5 banner offered a trailer while Mount Vesuvius was erupting. Once clicked, the banner would dramatically expand as the volcano blasted ash and rocks across the page. The screen turned to cinders to reveal the trailer. An option to share on Facebook and Twitter was provided.
Vodafone Hungary – Sim Only Tariff Vodafone wanted to promote their new SIM only tariff. AdMaxim created and built an engaging game, leading the user to ‘drag’ the SIM card into the phone to see the deal. AdMaxim was able to report on every interaction, including game loads, game completions and clicks to the Vodafone…
Miley Cyrus – Bangerz album
Example – Live Life Living album An interstitial was created around the concept of the track Touch. ‘Swipe to listen’ encouraged the user to engage with the ad which played music when touched and generated ripples in the swimming pool background on the ad. A CTA took users to iTunes and there was a track…
The Bureau: XCOM Declassified Shooter Game An interstitial used the game’s style to present a five tabbed experience. Screenshots, videos and a storyline were provided to give in-depth information. The other two tabs gave the user to follow 2K Games on Facebook, Twitter, YouTube and a CTA to pre-order the game.
Manic Street Preachers Futurology Multi-Track Stunning visual imagery combined with an audio player with clips from key tracks provided engagement for this ad promoting the Manich Street Preachers’ latest album. The user was able to click out to purchase the album on iTunes.
Shift K3y Touch An interstitial was created around the concept of the track Touch. ‘Swipe to listen’ encouraged the user to engage with the ad which played music when touched. A funky multi-coloured worm followed the contact across the screen. A CTA took users to iTunes.
Jeep – Grand Cherokee The AdMaxim Creative team put together a premium three page unit, which showcased car imagery as well as two forms with the option to book a test drive or request a brochure. The tracking on the unit enabled the campaign to be optimised towards users filling in the forms.
Burberry A/W Collection Burberry ran a campaign with AdMaxim for their new trench coats and other festive gifts during the build up to Christmas, exclusively on premium, high fashion inventory. The rich media ad comprised of a product gallery of Burberry’s luxury festive gifts, as well as links to a store locator and the Burberry…
