Shishu founded AdMaxim with Sultan Khan and heads up AdMaxim’s data, ad and technology operations. His expertise in mission critical data warehousing is a cornerstone of AdMaxim’s proprietary conversion optimization technology. A software industry veteran, Shishu developed AOL’s high availability ad server infrastructure that handled millions of concurrent transactions. Prior to AdMaxim, Shishu was lead architect of eVoice’s core ad-supported voicemail/call routing & transcription application, which eventually became part of AOL’s technology suite. Shishu holds an MS in Computer Science from Punjabi University, India and is an author of multiple patents in ad operations and data warehousing.