Sultan’s vision of creating an approach to mobile marketing that could simplify the complex and fragmented mobile advertising technology sector for brands, led to the creation of AdMaxim. As co-founder of AdMaxim, Sultan combined a deep understanding of ad management systems and analytics driven ad delivery models to create an integrated mobile advertising platform that enables effective consumer engagement on mobile. An entrepreneur and technologist with a proven track record of creating large-scale digital marketing technology solutions, Sultan’s vision is bringing fast paced innovation to the Mobile Ad Technology sector. Before co-founding AdMaxim, Sultan worked for Netscape/AOL where he played a pivotal role in product definition, architecture and deployment of a state-of-the-art online ad delivery platform and smart content delivery systems. Sultan holds several patents relating to data-driven advertising optimization technologies and has a postgraduate degree in Mathematics and Computer Science from Oxford University.