Having started working in mobile in the early days of the App Store, in a role focused on consumer and B2B applications, Tristan moved into the world of advertising when he joined AdMaxim in 2012. After three years running AdMaxim’s client services team, Tristan moved to a role leading product initiatives, working across the whole product suite. He now runs native.ly, a specialist native advertising platform launched by AdMaxim in early 2016.