Mortal Instruments movie The AdMaxim Creative team pulled together a creative ad featuring the primary poster of the film as the background, with a quick movie trailer to drive user interest in the film layered over it. Clicking through leads the user to the main campaign site of the film. The footer of the ad…
Need For Speed Movie A HTML5 banner gave the illusion that a racing car was coming out of the screen. A parallax scrolling page provided rich graphics demonstrating key features of the film’s story. A trailer was offered just before the end, where the car crashed and blew up the screen to reveal the release…
Divergent movie A banner promising a trailer would expand into a parallax scrolling page. Swipping down the page would reveal the five factions in the book, followed by a 2 minute trailer. At the bottom was a poster with a release date and links to Twitter and Facebook.
Django Unchained A banner expanded into a multi-tabbed interstitial. The first tab provided the user with a brief plot synopsis and trailer. The following tab gave the user a cowboy shootout game with the final tab providing the option to like the film on Facebook or to share it on Twitter.
The Amazing Spider-Man 2 Parallax Scroll A parallax scroll allows the user to smoothly flow down the page for some brief info on the plot and the cast with a trailer being provided underneath. Scrolling to the bottom leads to the protagonist, Spider-Man, firing his web to display the release date.
