Microsoft Windows’ Multcat Infinite Carousel An expandable ad was able to clearly and swiftly demonstrate 14 of Microsoft’s products by employing a multi-category infinite carousel system. The user simply swiped the screen to see the next item with the ‘Shop now’ button taking the user to the Windows’ site.
Soulful House album Two of the most popular tracks could be played if the user engaged with the interstitial. Music would start playing upon the consumer touching one of two corners. Each corner played a different track and would stop if the user released contact. This ‘fun’ mixing of tracks produced great engagement rates.
The Amazing Spider-Man 2 Parallax Scroll A parallax scroll allows the user to smoothly flow down the page for some brief info on the plot and the cast with a trailer being provided underneath. Scrolling to the bottom leads to the protagonist, Spider-Man, firing his web to display the release date.
Arctic Monkeys Two Tabbed Rich Media A banner expanded into a two tabbed unit. The first provided a video of the Arctic Monkeys’ hit single with a CTA to download the song. The second tab allowed the user to share the video on Facebook and Twitter.
Katy B Multi – Track Collage An interstitial presented the option to play six track snippets from Katy B’s album Little Red. A CTA took users to Katy B’s iTunes page where they could proceed to download the album. Little Red went on to become Katy B’s first no.1 album in the UK charts.
Fiat 500L The AdMaxim Creative team put together a premium three page unit, which showcased car imagery as well as two forms with the option to book a test drive or request a brochure. The tracking on the unit enabled the campaign to be optimised towards users filling in the forms.
Delta Zoom A rich media zoom interstitial was implemented to effortlessly display several features of Delta’s Business Elite service. The user could stylishly zoom to and fro across five pages with the final section offering a CTA.
The Bureau: XCOM Declassified Shooter Game An interstitial used the game’s style to present a five tabbed experience. Screenshots, videos and a storyline were provided to give in-depth information. The other two tabs gave the user to follow 2K Games on Facebook, Twitter, YouTube and a CTA to pre-order the game.
Manic Street Preachers Futurology Multi-Track Stunning visual imagery combined with an audio player with clips from key tracks provided engagement for this ad promoting the Manich Street Preachers’ latest album. The user was able to click out to purchase the album on iTunes.
Shift K3y Touch An interstitial was created around the concept of the track Touch. ‘Swipe to listen’ encouraged the user to engage with the ad which played music when touched. A funky multi-coloured worm followed the contact across the screen. A CTA took users to iTunes.
