Bruce Springsteen Classic Album The Bruce Springsteen 3-D cube was designed to showcase album artwork from key titles in his stellar career. The user can swipe the cube to view its different facets. A button at the bottom of the page allows users to click out to iTunes and purchase any of the albums featured.…
Library Portfolio Grid Products can be neatly and informatively presented using the portfolio grid. In this example, front covers of a range of books can be further explored if clicked on. Detailed item information is then displayed along with a CTA to buy the book.
BBC Radio 1’s Live Lounge BBC Live Lounge Album has been an annual album since 2006 that exhibits well-known artists. To display the 40 tracks available in the album a mini mix was presented in an interstitial format which featured all the highlights. The user could pause and start the song as they wished. The CTA…
Sony PlayStation 4 Carousel Display A highly interactive page provided the user with the ability to swiftly flick across the carousel display to show multiple game screen shots. Clicking on an image would zoom to that game’s page which provided more information and a CTA.
Kobo’s Rotating Scroll Interstitial A rotating scroll interstitial was created to exhibition Kobo’s vast collection of leading magazines. Swiping the page horizontally would allow the user to view the different publications while a CTA took the user to Kobo’s purchase page.
Need For Speed Movie A HTML5 banner gave the illusion that a racing car was coming out of the screen. A parallax scrolling page provided rich graphics demonstrating key features of the film’s story. A trailer was offered just before the end, where the car crashed and blew up the screen to reveal the release…
Divergent movie A banner promising a trailer would expand into a parallax scrolling page. Swipping down the page would reveal the five factions in the book, followed by a 2 minute trailer. At the bottom was a poster with a release date and links to Twitter and Facebook.
LG G2 Banner Grid AdMaxim delivered a 1.19 CTR using rich media and pre-roll. For the interstitial, five of G2’s strongest selling features were clearly displayed. Each section could expand to provide more information and a CTA.
22 Jump Street’s Social Game An interstitial allowed the user to play the trailer or to ‘Go Undercover’. Playing the game required the user to take a picture of themselves or a friend so they could ‘Bling’ the picture with various disguises. The image could be shared on Facebook, Twitter or Instagram.
