Burberry
Campaign to highlight Burberry’s A/W collection. Mobile ad unit featured store locator and product gallery and ran on fashion sites like Elle and GQ.
Beyonce
Multiple banners and interstitials were used to promote Beyonce’s fifth studio album which became the fastest-selling album in iTunes Store history.
Kärcher UK
Kärcher YouTube Multi-play A rich media interstitial neatly displayed a series of video adverts for Kärcher’s products. A CTA allowed the user to visit either Kärcher’s Facebook or YouTube page.
Microsoft Windows
Microsoft Windows’ Multcat Infinite Carousel An expandable ad was able to clearly and swiftly demonstrate 14 of Microsoft’s products by employing a multi-category infinite carousel system. The user simply swiped the screen to see the next item with the ‘Shop now’ button taking the user to the Windows’ site.
Soulful House
Soulful House album Two of the most popular tracks could be played if the user engaged with the interstitial. Music would start playing upon the consumer touching one of two corners. Each corner played a different track and would stop if the user released contact. This ‘fun’ mixing of tracks produced great engagement rates.
The Amazing Spider-Man 2
The Amazing Spider-Man 2 Parallax Scroll A parallax scroll allows the user to smoothly flow down the page for some brief info on the plot and the cast with a trailer being provided underneath. Scrolling to the bottom leads to the protagonist, Spider-Man, firing his web to display the release date.
Homebase Sunny Weather
Homebase – Sunny Day Campaign Homebase wanted to engage consumers on their mobiles using an innovative and relevant experience. AdMaxim created 4 interactive expandable ads which corresponded with 4 weather conditions – sun, rain and frost and overcast. Each creative contained an interactive game: ‘dragging the clouds to reveal the sun’ or ‘wiping away the…
Artic Monkeys
Arctic Monkeys Two Tabbed Rich Media A banner expanded into a two tabbed unit. The first provided a video of the Arctic Monkeys’ hit single with a CTA to download the song. The second tab allowed the user to share the video on Facebook and Twitter.
Vodafone Insurance
Vodafone Insurance The objective of this campaign was to increase sign up of Vodafone handset insurance by engaging users with a fun and original creative experience. In response, AdMaxim developed a rich media ad which would ‘crack’ your screen when you touched it, before offering the option to ‘fix now’. This innovative interactive ad produced…
BBC East Enders 3D Cube
BBC One’s Eastenders Easter Special The 3-D cube creative was used to promote a storyline about possible kiillers in a murder storyline in this hugely successful English television programme. Each facet contained one cast member and there was a click out to allow the user to explore more content on the BBC microsite.